Tarun Tahiliani is a Bollywood celebrity costume designer, who has always been in limelight. He started off as a fashion retailer by establishing his own fashion boutique in Mumbai. He made a step further starting his own brand label called ', Ahilian'. Tarun has designed apparels for the Indian celebrity beauties like
Simi Garewal and Ramola Bachchan.
Extremely inspired by ethnic styles,
fashion designer Tarun Tahiliani is of the opinion that Sari is the most elegant dress that has a great dazzling effect. He thinks it is the most apt apparel for sensuous look and brings out the beauty of
India women in the most attractive manner. He experiments with colors and fabrics and comes up with his own unique classy designs. According to him Sari has the capability of arousing sensation.
He has lot of fascination for Chikan embroidery of
Lucknow and is often incorporated in his designs. He also makes use of beads and semi precious stones to embellish the ensemble. He strongly believes that fashion is all about your comfort level with a particular attire. The
highlights of his designs are: block printing, bandhini styles, beautiful color combination and rich silhouette.
He has his unique style in designing and this is what sets him apart among other celebrity fashion designers.