Behind the Smile - Tooth Whitening Facts & Fiction


A brilliant, white smile is often coveted and rarely achieved. There are currently dozens of at-home whitening kits, toothpastes and mouthwashes claiming to remove stains, and of course dentists ready to bleach your teeth to blindingly-white shades.

Trying to figure out what is real and what is fantasy in the world of cosmetic dentistry can be a challenge, and top New York Cosmetic Dentist Dr. Michael Entin has answered some of the common misconceptions about the practice of teeth whitening -

True or False? - The Truth About Teeth Whitening

"All teeth whitening gels are not the same"

TRUE: Not all whitening gels are the same. Even though most of them contain carbamide peroxide ("bleaching agent") they differ in the percentage of it used in a particular gel. Percentages can range from 5% to 45% or even more.

"All teeth can be whitened equally"

FALSE: The thicker the enamel layer of the teeth, the better is the whitening result. Most tooth stains are divided into two categories: intrinsic and extrinsic. Intrinsic stains are those that are within the chemical structure of the tooth itself – they cannot be bleached. Extrinsic stains are the result of outside staining like coffee, smoking, and red wine. Those stains can be bleached, so ask your dentist what kind of discoloration you have before you start a whitening procedure.

"I have to get the strongest gel so that my teeth can get whitest"

FALSE: You should consult your dentist for the proper strength of the gel. This should be done to avoid harming the teeth.

"Whitening toothpastes can bleach teeth"

MAYBE: Whitening toothpastes can bleach the teeth but only to an extent. Dr. Entin recommends that they be used in combination with whitening gel.

"Veneers, crowns, and tooth colored fillings will be whitened just like my teeth"
FALSE: All of the above are made from porcelain or resin composite and they cannot be bleached

"Tooth whitening can have side effects"

TRUE: There can be side effects if the proper instructions are not followed. There is increase in sensitivity, gingival burning, in some cased pulpitis (inflammation of the nerve and pulp inside the tooth). However, all of that can be avoided by consulting a dentist prior to the whitening process and strictly following your dentist's instructions.

"Dental insurance will pay for teeth whitening"

FALSE: Most insurance companies do not cover teeth whitening because it is considered to be a cosmetic procedure. Procedures like that are not covered most of the time.

"Whitening kits given by the dentist are the same as the ones purchased over the counter"

False: Over the counter kits contain a less active bleaching ingredient than the ones provided by the dentist, therefore it takes more time to whiten the teeth with over the counter kits.

"Once my teeth are whitened, they will stay white forever"

False: On average, tooth whitening can last six months, depending also on lifestyle habits like consumer foods and beverages that can stain the teeth.

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Akashy Kumar tuned as a comedy actor

It has been a different time for the action hero of the Bollywood industry Akashy Kumar. He has done many successful comedy movies. The action hero turned as a comedy hero, after the few successful movies. But it does not work a lot, there were many movies in which he has shown he poor performance and which was not accepted by the audience.

Akashy KumarAfter doing hit movies like Namesty London, Welcome, Sing is King and Heyy Babyy, Akashy was trying his career in comedy movies. But it does not go so long, he has done flop comedy like Chandni Chowk to China and 8x10 Tasveer.

But this he is again back with another comedy movie Housefull, directed by Sajid Khan with the co-star Lara Dutta, Jia Khan, Deepika Padukone, Ritiesh Deshmukh. Let’s see how successful his upcoming movies will go. All the best Akashy for his comedy movies.

Know more about your favorite celebrities. Read Akashy Kumar’s Horoscope.

Danni Minogue's Yummy Mummy Glow!


Dannii Minogue was glowing yesterday as she unveiled her new fashion line at Selfridges in London. Project D, which goes on sale in June, is in collaboration with designer Tabitha Somerset-Webb, includes day dresses, cocktail chic and red-carpet-ready dresses. Dannii's burgeoning bump was looking effortlessly chic in her sparkling sequined dress which fitted beautifully, she said herself, "This one's stretched sequin thankfully so it goes over the bump! Being pregnant has completely opened my mind to having to really try different shapes and things I haven't worn before. You've got to dress cleverly around it but I've managed to get into my dresses without any alterations."
Danni spoke about her reasons for launching the new range, "Fashion has been a passion of mine since I can remember and I hope that every woman who slips on a Project D dress will feel glamorous yet effortless.
"Our philosophy is to make feeling confident with your wardrobe easy. We will do the hard work and get the details on the dresses right, so all you have to do is enjoy them.
"To me a dress design never comes to life till it is slipped on - who knows what adventures the dresses in this collection will get up to?"
The Autumn/Winter collection will be the first from the range & will also be followed by an accessories collecting plus a new fragrance later this year.
Get The Glow!
Get Dannii's fabulous glow with some gorgeous bronzer, go for one with a warm pink tone through it to give that healthy complexion look Dannii is pulling off so perfectly! Try out Benefit's 'Dallas' bronzer, it has the perfect pigment balance between bronzed & rosey making it suitable for even paler skin tones, just sweep over the cheek bones with a large brush, start on the apple of the cheeks & focus most of the colour in that area by smiling in the mirror as you apply it.

Jemma & Jodie Kidd - Sisters Are Doing it For Themselves!


Jemma Kidd will be joined by a very special model when she demonstrates her range on the show tomorrow. Supermodel sister, Jodie Kidd, will be on hand to help show off the best of Jemma’s beauty range live on QVC on Thursday 29th April.
Close friends and sisters, the pair have grown up to dominate both the fashion and beauty arenas. Whilst Jodie excelled as a model, Jemma became an international make-up artist and award-winning product designer.
Jemma is one of the UK’s most celebrated talents and sought after backstage artists, and has worked extensively at New York and London fashion weeks and with leading fashion designers, photographers and famous faces such as Matthew Williamson, Naomi Campbell, Peter Lindberg, Rankin, Jerry Hall, Jade Jagger, and Sienna Miller.

Skin & Bare It: The Brand New Online Beauty Show From Jergens Naturals Starring Anna Richardson

Check out Jergens Naturals brilliant new online show 'Skin & Bare It' which stars CH4 talent Anna Richardson, went live this week across the web.
What would happen if you swapped your body care regime with someone else? Find out as we see two people swapping their beauty regimes over the course of 3 weeks. The new online show puts the nation’s body care regime to the test and looks at it under the microscope whilst you watch the transformation!

Akashy on cover page of Filmfare

Bollywood action hero Akshay Kumar is posing for the cover page of fashion magazine Filmfare of April issue. These days Akashy Kumar is busy with Bollywood beauties Aishwarya Rai Bachchan, Anees Bazmi’s Thank You and Sajit’s Housefull with the co-star Deepika Padukone.

Akashy on cover page of Filmfare
In his acting career Akashy has done many role and which is appreciated by the audience. He is only Bollywood actor who has done number of stunts. He has done romantic, comedy, action, thriller every genre of acting.

Akashy has done more than 90 movies till now among them all has show good performance on the screen.

Know more about your favorite celebrities. Read Akashy Kumar’s Horoscope.

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Fashion is influenced by the stars

Bollywood industry has influenced by the fashion industry, Indian outfit sarees, salwar suits and ghagras are on of the famous attire in the country, because it is worn by the Bollywood beauties. In is a country of culture, tradition , and we can know of culture through Bollywood celebrities or cricketers.

Bipasha Basu
Because they are the only people who endorse the products weather it will be related to fashion or some thing else. Most of the time people like to copy celebrities, what they have worn, what is latest fashion.

If any movie release people like to see actress outfit, what she has worn, what is her hairstyle like in Aamir Khan movie people like to copy his hairstyle.

Indian cloths are getting famous in all over the world, because it has decency, attraction, which are not available in the other outfit. Now a day, Hollywood actress are also wearing saree, to look attractive and different. In most of the fashion show actress prefer to wear saree or Indian outfit to look gorgeous.

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Priyanka is scared of twitter

Bollywood Gerard Butler not playing the role of husband in Priyanka Chopra’s upcoming movie Saat Khoon Maaf, directed by Vishal Bharadwaj, National Award winner actress Priyaka has clarified on twitter.

Priyanka Chopra
She said that it all rumor that Gerard Butler is plarying a role in Saat Khoon Maaf, she added that she don’t know that who has cooked this story. Priyanka has posted on twitter on 21 April, 2010. Now a days Priyanka is scared of using twitter also because of journals and people cook stories by there on and which is creating a big problem for Priyanka Chopra.

Priyanka said that they has already started shooting for the movie, and will be going to release in few months, so there is no change in the movie. Specially there is no change of actors.

The movie Saat Khoon Maaf is based on Ruskin Bond;s novel Susanna’s Seven Huband’s, it is about a femme fatale who kill her seven husband, In the movie seven husbands of Priyanka Chopra will be Naseeruddin Shah, Neil Nitin Mukesh, Irrfan Khan etc.

Know more about your favorite celebrities. Read Priyanka Chopra’a Horoscope.

New Wedding Dress: Fabulous Wedding Gown

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OLD HOLLYWOOD GLAMOUR GETS A MAKEUNDER AS BRISTISH WOMEN VOTE NATURAL BEAUTY AS THE SECRET TO A MODERN SCREEN SIREN


Modern day leading ladies like Kate Winslet and Jennifer Aniston lack the Hollywood glamour of previous film goddesses like Elizabeth Taylor and Raquel Welch, new research revealed yesterday.

But that's the way Britain's women like it because they prefer the understated, realistic girl next door look, according to a poll by Venus Embrace.
Film fans say the glamour surrounding female film stars may have dimmed compared to big screen icons in the '50s and '60s, but the latest rom-coms showing stars such as Sienna Miller and Cameron Diaz in natural styling and make-up are more appealing to modern women than the unattainable soft-focus beauty sirens of yesteryear.
An overwhelming seven in ten women polled nationwide said they believed that leading ladies who harness their natural assets are the modern goddesses of this generation.
Rather than bold lips and over styled hair, women cite more subtle forms of glamour to help them feel more confident in their own close romantic moments, and toned body (41%), groomed legs and bikini line (25%), flattering outfit (20%), highlighting scent (14%), a as their secret weapons.
Surprisingly, only a mere (3%) felt awkward body scars (2%) their cleavage, or lack of tan (0%) posed as a barrier to confidence when with their partner.
The understated beauty of actresses like Jennifer Aniston and Kate Winslet has won the hearts of women all over the country, as they top the poll of screen goddesses British women admire most.
At number one is Jennifer Aniston, admired by 24 per cent of the 2,000 women polled by Venus Embrace, for her glowing and natural look.
At number two is Kate Winslet, whose English rose look is loved by 14 per cent of modern women, while eight per cent still admire 'sultry and exotic’ Sophia Loren.
Marilyn Monroe's curvaceous and glamorous look is still loved by eight per cent of women, while four per cent love Cameron Diaz for her beach goddess image.
Screen icon Elizabeth Taylor is still admired three per cent, while Julie Christie's ‘preened and modish’ image is admired by two per cent.
At nine in the list is 'slender and elegant' Kate Bosworth , while bottom of the list is Raquel Welsh.
To help women feel like a leading lady in their own lives, Venus Embrace has enlisted the help of beauty expert from the film industry to advise women on how to harness their natural assets - taking the lead from the modern on-screen goddesses we love.
Make-up artist Tina Earnshaw said: "I have noticed the change in trend towards achieving a more natural look on screen, rather than the elaborate sirens from the past.
"The challenge with this understated look is with the advancement of cinematic technologies such as high-definition, every detail is visible on screen which means fine flaws such as smudged make-up or rogue hairs are easily detected.”
She advises women hoping to match Hollywood's modern natural look to invest in a five-blade razor like Venus Embrace for red-carpet worth legs, use tanning and bronzing products to achieve that LA glow and always apply smudge proof make-up for those up-close moments with your leading man - are you ready for your close up?

Table - Top screen goddesses:

1 Jennifer Aniston (24%)
2 Kate Winslet (14%)
3 Sophia Loren (8%)
4 Marilyn Monroe (6%)
5 Cameron Diaz (4%)
6 Rachel McAdams (4%)
7 Elizabeth Taylor (3%)
8 Julie Christie (2%)
9 Kate Bosworth (1%)
10 Raquel Welsh (0%)

Sameera at cover page

Bollywood actress Sameera Reddy has always been a screen scorcher, but she was working hard to come on fashion magazine cover page. She has first time seen in bikini, on the cover page of Man’s Worlds magazine.

Sameera at cover page
Sameera was working hard, to losses her weight , it all started when she has a little conversation with King Khan, he said it is very necessary to maintain, from that day he has taken seriously, and start working hard. And pursue her dream, to get into shape.

Sameera has done many movie, which are average on the screen, because of her weight, shapeless figure, she was not accepted by the audience. So, not bollywood actress Sameera Reddy has to work hard to compete other bollywood beauty queens, like Aishwarya Rai, Deepika Padukone, Bipasha Basu and many more

Wilkinson Sword Ad Spoof On Desperate Housewives - Tidying Up Downstairs

Wilkinson Sword reminds ladies to turn their attention to ‘tidying up downstairs’ ahead of the summer holidays...!
Meet Deirdre and Ginny…the stars of a kooky new video from Wilkinson Sword. It launches today to remind young ladies to turn their attention to their bikini areas and ‘tidy up downstairs’ ahead of the summer holidays.



The film is being released to celebrate the success of Quattro for Women Bikini from Wilkinson Sword, which launched last year and became the UK’s best selling female razor in 2009. This world-first 2-in-1beauty innovation - that both trims and shaves your bikini area - is of course the perfect tool for ‘tidying up downstairs’, with a waterproof trimmer at one end and a high tech, four-blade razor at the other. And now it’s available in a NEW orchid variant which comes with a FREE and stylish travel case so that you can easily transport it with you wherever you go.
This is the first in a series of three ‘neighbourhood’ videos so enjoy, and watch this space for the sequels over the next few weeks!

Award Winning Summer Glow - St Tropez Wash Off Instant Glow Body Lotion


With summer getting closer (we hope!) we all want an instant fix to our pale complexions, so recent CEW (UK) 2010 Beauty Awards Winner 'St Tropez Wash Off Instant Glow Body Lotion' is the answer! A lightweight lotion that smoothes on to give an even golden tan in minutes!
This product is suitable for all skin tones as you can apply gradually to get the desired effect & create a natural looking colour. The lotion is infused with a nourishing blend of softening oils, plus prickly pear extract to naturally soothe and hydrate to ensure a perfect application. From £12.00.

Directions of use:
After exfoliating, and using latex gloves, apply lotion liberally over your entire body using sweeping strokes.
Remove the gloves and apply a little lotion to the backs of the hands and down the fingers using one finger.
Remove excess lotion with Wipe Away Cleansing wipes immediately.
Apply Wash Off Instant Glow Shimmer Stick to the fronts of the legs, shoulders and décolletage to enhance the tan and give a subtle shimmer sheen.
To remove the tan, simply wash off with soap and water.

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Queen of Bollywood

We all know that Bollywood’s King Khan, but we never know who is queen of Bollywood industry. In the B-Town, actress having beautiful faces, they look attractive from each other, but there is no one get the crown of queen in the industry. Many super stars have work with famous directors, like Priyanka Chopra with Pyaar Impossible, Vidya Balan on Vishal Bharadwaj movie Ishqiya.

Priyanka chopra and Katrina kaif
Katrina Kaif and Aishwarya Rai Bachchan also worked with versatile directors of Bollywood industry. But there is a tough competition among them that who will win the title and the crown of ‘Queen Of Bollywood’

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Pink Wedding Dress Trends

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Preity Zinta linked up with Brett Lee

Bollywood bubbly and dimpled beauty Preity Zinta, was seen bonding with the fast bowler Bratt Lee on the parties of Kings XI Punjab, she is a co-owner of the team.
From the reliable sources, after the break up Priety Zinta with the co-owner of King XI Punjaab team Ness Wadia and Brett Lee, who has separated from his wife, were very much comfortable with each other, they were enjoying each other company and having gala time.

Preity Zinta linked up with Brett Lee
There was a rumor that Priety Zinta was cozying Brett Lee, from which he will not leave the team, if she will have a good relationship with him. Bratt Lee has denied about all these that they are good friend and very professional too.

Get Set For Summer With Gillette Venus!


We've had the weather we all complain about never seeing over the last week, amazing sunshine & even though it's still April, looking out the window it could be July!! So out goes the old winter togs & Uggs and back in with the shorts & gladiator sandals, only thing to do is remove the winter fuzz & get our legs back in smooth summer glory ready for the sunshine!
So Gillette some new additions to their razor collection just in time to come to our aid, never has shaving been so easy, so you can say goodbye to nasty shaving rashes & say hello to gorgeous smooth hair free legs & underarms in minutes!
I have just tried out Gillette's newbie the 'Venus Spa Breeze 2in1' & quite frankly it is the best razor I have ever used, I love it!!!! It has built in shave bars that include skin conditioning ingredients to keep the skin moisturised while shaving as well flex around your body to ensure a smooth finish. So no need to lather up in the shower before you start shaving, then mess around with reapplying & dragging your razor back along, just one quick & clean swoop & you're done - perfect!!!! I definitely recommend all girls to stock up for summer, the shave gel bars last really well too & I haven't had to change mine over just yet (they also come with a handy case for your razor as well to sit it the shower), certainly no need for waxing when you have such a good razor!
Also in the range is the Venus Embrace, this provides a really precise finish with 5 blades & a moisture strip that adjusts & contours the body. The moisture strip is excellent & really helps minimise any shaving rash & the blades are so precise you can guarantee no cuts!
So anyway, get shopping & get those legs out before the sun disappears!!!

The Socializer - Bright Lights/Late Nights - A Party Girl's Must Have!


Now here's a solution all us party girls will love, how to get rid of those tell tale signs of a late night & wake up looking refreshed with some added sparkle to our eyes in the morning!!
So the answer to our prayers? Two products that come together in a handy tube from Elizabeth Grant skin care called "The Socializer - Bright Lights & Late Nights", fabulous little handy eye pens & with 1-2 clicks you can wipe away dark circles & be fresh as a daisy just like that!
The 'Late Nights' is applied when you head off to bed (making it look like it never happened!) & with a unique algae (sounds lovely..!) 'Ulva Lactuca' it helps improve the skin's elasticity, the product also helps improve the appearance of wrinkles & with chamomile soothes & calms the skin.
Bright Lights, perfect for the AM, so you can head straight from the dance floor to office, this tube is all about hydrating, cooling, soothing & de-puffing, not forgetting erasing those dark circles & illuminating the skin!
Both products are fabulous & not just a great idea, they really work, 'Late Nights' is a great product for using at night to keep the under eye area wrinkle free & 'Bright Lights' is fantastic for brightening the eyes, so no need for all that concealer!

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