La Prairie are set to launch their brand new anti-ageing 'miracle' cream - Cellular Cream Platinum Rare. It's price tag is pretty extravagant at a cool £600 a pot, however according to it's makers, worth every penny! The science is that the cream has been infused with with colloidal platinum that is created by suspending metal particles in water, this enables it to bond with the skin letting it function more efficiently, leaving the skin skin perfectly soft & radiant as well as reducing fine lines. Available Nationwide from April 18th
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