Fashion Lifestyle for Men

The venue was the Palladium Mall at High Street Phoenix for the launch of India’s first fashion lifestyle store for men — The Collective — launched by Madura Garments Lifestyle Retail Co Ltd, part of the Aditya Birla Group.




It was completely stuffed with guests from all walks of life enjoying an uber stylish night in the company of Mumbai’s chic and fashionable.

A sizzling fashion show was organized and featured famous designers like Manish Malhotra, Richard James and Rohit Bal. Not to mention Yuvraj Singh also walked the ramp!

Kumar Mangalam Birla and his wife Neerja were there before time, browsing around the store.

The other elite guest comprised of a mix of high society people like Atul and Gayatri Ruia, Sheetal Mafatlal and Ramona and her brother Timmy Narang to name a few — and Bollywood including Amrita Rao, Jackie Shroff and Urmila Matondkar.