In an exciting industry coup, ModelCo, Australia’s fastest growing beauty brand, are thrilled to announce that they have signed style queen Dannii Minogue as the International Face of their best-selling lash product FIBRE LASH BRUSH ON LASHES, making it the first ever beauty campaign that Dannii has put her name too.
This was a natural choice for both parties as Dannii has been a die-hard ModelCo fan for 6 years, and fell in love with FIBRE LASH whilst having it applied professionally for a VIP event. Dannii loves to emphasize her amazing sparkly blue eyes with long luscious lashes, and FIBRE LASH is a product which fits her busy lifestyle, as she can apply it herself with ease.
This year FIBRE LASH will launch into the UK market on a huge scale, rolling-out exclusively into Boots stores nationally from June and online at www.boots.com FIBRE LASH is the ultimate in lash technology - extending & building your lashes to extreme lengths acting like instant fake lashes! The easy-to-use kit comes complete with 2 formulations; an EXTENSION MASCARA and LASH FIBRES, which are layered to give an incredibly dramatic result.
‘‘Dannii was the perfect choice as the Face of FIBRE LASH, she truly encapsulates the ModelCo brand values - a modern woman who is style-savvy yet time-poor, who wants to look & feel her absolute best everyday whilst enjoying a busy lifestyle.
I have no doubt that Dannii’s life experiences will truly resonate with our core audience, there’s no denying how incredibly beautiful she is, yet she’s still completely relatable. Dannii is the epitome of the ModelCo woman, she is super-glamorous and her love of ModelCo products & A-List style credentials will really give the campaign the X-Factor!’’
Shelley Barrett, Founder & CEO of ModelCo ‘‘I’m a self professed beauty junkie and ModelCo has been a favourite for years. Why? Because they have the most innovative products that really work. FIBRE LASH is a must-have in my makeup kit. Lovely super long lashes that are all you -- look super perfect and make you flutter!
Girls…….bring back the bat of the eyelid! It is the best flirting you can ever do.’’ Dannii Minogue
Dannii Minogue will feature in ModelCo’s FIBRE LASH BRUSH ON LASHES Advertising Campaign
which will launch exclusively into Boots from June 2011 and online at www.boots.com.
FIBRE LASH BRUSH ON LASHES -- RRP £35.00.
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