Company magazine, the glossy monthly women’s title published by the National Magazine Company, will this week be editing the March issue of the magazine at Heathrow Terminal 5 – a world first for the magazine industry.
From Monday January 17 to Friday January 21, as part of Company’s ‘Hello World’ campaign, the 30-strong editorial team will be writing the magazine at a relocated Company office in the middle of the Terminal 5 departures space. ‘Hello World’ is a 12-month campaign to encourage, inform and advise young women on all aspects of worldwide travel.
Travellers at Terminal 5 will be able to watch the Company team at work as they create content for the magazine around their ‘Hello World’ campaign, featuring interviews with airline staff, real-life airport fashion spotting, and a 15-page fashion feature shot inside the terminal itself. Also in the issue will be a shoot with Total Wipeout’s globe-trotting presenter Amanda Byram, and the man behind the ‘Gap Yah’ YouTube sensation, Matt Lacey. In addition, the Company fashion team will be executing another ‘first’ for Heathrow, by shooting part of their fashion feature out on the airfield.
Victoria White, Editor, Company magazine, says: “As a world-first, editing a magazine at an airport terminal is something we’re incredibly excited about here at Company. It’s a perfect fit with our Hello World campaign, which will hopefully highlight the benefits of world travel for young women, whether they be students, professionals or just fancy holidaying somewhere different! The logistics of doing an entire 8-page fashion shoot using only liquids less than 100ml will be a challenge, though – we’re going to have to pack carefully!”
Meribeth Parker, Group Publishing Director, Company magazine, says: “Editing an issue of a monthly glossy magazine from inside an airport terminal is typical of Company’s can-do attitude! It’s a brave move by the editorial team to put together fashion shoots, interviews and features amongst the bustle of an international airport, but if anyone can do it, they can.”
Malcolm Robertson of Heathrow says: “We’re delighted to be working with Company in this world first – and to support the magazine’s campaign to encourage more young women to go out and see the world. The office will add a unique and unexpected dimension to the journeys of the five million people expected to fly through Terminal 5 during Company’s residency. Passengers will be able to enjoy the live theatre of watching the Company team putting together the magazine and the chance to potentially appear in one of the UK’s leading fashion and lifestyle magazines.”
For live updates from the Company team at Heathrow, follow twitter.com/COMPANYMAGAZINE
The Global Issue, featuring all the content from Company’s week at Terminal 5, will appear in the March issue, on sale February 12.
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