September 2009 sees the launch of Molton Brown’s new extended range for men. The first Molton Brown range for men launched in 1990 to offer urban males a complete body care and grooming solution. 19 years later, combining old favourites with brand new product developments and concepts – the range will continue to be results-driven and committed to delivering quality.
Men’s grooming habits have evolved considerably in the last few years and performance is paramount. Molton Brown has listened to its customers and produced this modern, sleek results-driven range in response to a demand for a variety of choice and improved grooming experience. Men spend more time and are savvy in their grooming and shopping habits – this launch answers these men.
Iconic old friends; re-charge black pepper and bracing silverbirch take new shapes in the form of shave oils and eau de toilettes, and join a wider collection including a facial scrub and body bars.
Experience is believing; for the ultimate shave; the new re-charge black pepper shave oil uses key actives; Amazonian gymestra sylvestra leaf, which softens hairs and helps prolong time needed between shaves. Blackseed, grapeseed, raspberry and plum oils give great razor glide, moisturise the skin and offer anti-oxidant benefits.
The new exfoliating re-charge black pepper bodyscrub bar adds serious spice to bathing. Packed with cracked black peppercorn and Madagascan black pepper oil, circulation is boosted with massaging which warms the skin and re-energises the body.
The range of ingredients are taken from ancient cultures and mixed with modern technology, the fusion delivers the excellence that Molton Brown strives to achieve.
Molton Brown’s wealth of knowledge, gained from listening to their customers coupled with the brands grooming expertise, is central to the new collection and the ongoing promise to bring results-driven products to the discerning male!
Molton Brown has recently commissioned a survey on men's grooming habits in the UK vs the US and the results include some interesting statistics.
The topline survey results revealed the following:-
37% of UK males make most effort for special events vs 24% in the US.
39% of US males make effort with grooming at every opportunity vs 34% in the UK.
8% of all men surveyed make more effort for work than for a date.
Nearly 1 in 3 UK males keep grooming products at work.
The new range is available at www.moltonbrown.co.uk
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